The Precarious balance

I am constantly intrigued by the people around me and the process we follow to find illustration styles for each client. We push the boundaries and try things other studios won't in the pursuit of intriguing and captivating our audiences. It is a fine line to walk, though, makes me think of this quote from school.

"if art is communication, it follows the rules of communication. If it’s too original, it is difficult for people to understand. If it is too unoriginal, it is a bore. Too loud and it is irritating. Too quiet and it has no impact. If the subject bears no relationship with the experiences of the perceiver, it is not likely to be grasped. If it deals with a subject in a way that is not stimulating, it is not likely to be valued."

-Rex Crockett

http://artandperception.com/2006/11/art-and-communication.html